THE ADcademy
EXPLORING THE INDUSTRY

Looking for the ultimate guide to the industry that's packed full of advice from leading experts and designed with one goal in mind - to get you a job? Then this is the ideal course for you.

Created in collaboration with some of the biggest names in the industry including KFC, GSK, WPP, Saatchi & Saatchi, Mail Metro Media and many more, you'll get a complete and comprehensive overview of the Marketing, Advertising and Communications industries in 22 hours of engaging video content.

exploring the industry

WHY DO THE COURSE

ANYWHERE, ANYTIME

The course is free and can be completed in your own time, alongside your current commitments.

UNPARALLELED ACCESS TO EMPLOYERS

No other course puts securing you a job front and centre quite like the ADcademy.

WE’VE GOT YOU COVERED

You'll get a 101 of the marketing and advertising ecosystem and have the building blocks to find your passion.

INCREDIBLE MENTORS

You'll be paired with your own industry mentor (an ADvisor) to guide you through your journey into the industry.

exploring the industry

COURSE OUTLINE

module one

EXPLORING HOW THE INDUSTRY WORKS

Five videos covering how advertising campaigns are created and how the industry is evolving

module two

DIVERSITY & INCLUSION

The current state of play and the trailblazing individuals leading the way

module three

UNPACKING THE ROLES INVOLVED

The different roles that exist within the industry – whatever you’re passionate about there is a place for you

module four

LEARNING FROM THE BEST WORK

Highlights of best in class campaign case studies

module five

GETTING A JOB

How to put yourself in the best possible place to land your dream job

module six

NEXT STEPS

Join an ADcelerate program to further develop up your employability and virtually meet employers and keep an eye on our weekly jobs drops on our socials and in our mailers

To complement your on-demand learning with The ADcademy, we offer the chance to learn LIVE with us through ADcademy Live.

Created and delivered by our big name employer partners, it’s a route to employment like no other and not to be missed… and don’t just take our word for it, previous ADcademy Live programmes have received a 9.6/10 for student satisfaction!

graduate story

RAYMOND

account executive at Digitas

"I would say my development is marked by confidence and clarity. The ADcademy helped connect the missing pieces together and provided guidance to make better decisions for the future"

"The programme has shown me that my curiosity is more than a quirk. It’s a strength that provides value in the wider industry."

exploring the industry

IF YOU'RE AGED 18-30 SIGN UP TO The ADcademy EXPLORING THE INDUSTRY NOW

exploring the industry

OUR PARTNERS

Our industry partners are the teachers, mentors and employers of our graduates. That’s why we are such a successful destination for under-represented talent.