Content Marketing
How do brands show their values through content? How do you plan this?
Winning at Web
Search
Learn the dark arts of SEO… an essential part of any marketing campaign.
Social Media
How do you use it to sell more stuff and keep your existing customers happy?
Online Shop
The web is a global shop window. Understand the basic principles of online sales.
Digital Business Strategy
You’ve got an idea. How are you going to use digital to make it happen?
Display Ads
Paid advertising that can granular target consumers or alternatively reach millions with a single message.
Analytics
Learn the basics of reading data and how to generate insights.
Web Presence
What elements make up a brands digital footprint?
Creative
Digital Creative takes many forms. Work on briefs to come up with ideas and executions.
Video
80% of the content consumed on the web is video.
Mobile
Best practice is digital content should be “mobile first” as this is the key platform for consumers.
Data
Data is the basis of audience insights (who they are, what they do, where they live). It’s the ‘liquid gold’ of the internet.
Winning at Work
Original Thinking
We don’t know what new tech is around the corner. As long as you can think critically you will be able to leverage it.
Ideation
At the heart of every great creative campaign is an idea, based on insights distinct to it’s target market.
Creativity
What is Creativity? Is everyone creative? Can it be taught? The short answer: YES (to an extent!)
Your Personal Brand
What are your values? Your unique talents and skills? How can you ‘package’ yourself as a brand to win in the workplace?
Get Your Ideas Across
A a great idea only takes hold and happens if others listen and get behind it.
Influencing
How to win and ensure everyone else does too. The art of adding value while moving your own agenda forwards.
Functional IT Skills
Are essential. So we support you in nailing them.
Problem Solving
Whatever business you are in everyone prefers a suggestion of a solution to a problem. Gain the tools to deliver this.
Office Etiquette
Learning how to succeed in a workplace through winning behaviours and self awareness.
