Digital Marketing, Creativity and Critical Thinking, Winning Behaviours at Work
Content Marketing
How do brands show their values through content? How do you plan this?
Search
Learn the dark arts of SEO… an essential part of any marketing campaign.
Social Media
How do you use it to sell more stuff and keep your existing customers happy?
Original Thinking
We don’t know what new tech is around the corner. As long as you can think critically you will be able to leverage it.
Ideation
At the heart of every great creative campaign is an idea, based on insights distinct to it’s target market.
Creativity
What is Creativity? Is everyone creative? Can it be taught? The short answer: YES (to an extent!)
Online Shop
The web is a global shop window. Understand the basic principles of online sales.
Digital Business Strategy
You’ve got an idea. How are you going to use digital to make it happen?
Display Ads
Paid advertising that can granular target consumers or alternatively reach millions with a single message.
Your Personal Brand
What are your values? Your unique talents and skills? How can you ‘package’ yourself as a brand to win in the workplace?
Get Your Ideas Across
A a great idea only takes hold and happens if others listen and get behind it.
Influencing
How to win and ensure everyone else does too. The art of adding value while moving your own agenda forwards.
Analytics
Learn the basics of reading data and how to generate insights.
Web Presence
What elements make up a brands digital footprint?
Creative
Digital Creative takes many forms. Work on briefs to come up with ideas and executions.
Functional IT Skills
Are essential. So we support you in nailing them.
Problem Solving
Whatever business you are in everyone prefers a suggestion of a solution to a problem. Gain the tools to deliver this.
Office Etiquette
Learning how to succeed in a workplace through winning behaviours and self awareness.
Video
80% of the content consumed on the web is video.
Mobile
Best practice is digital content should be “mobile first” as this is the key platform for consumers.
Data
Data is the basis of audience insights (who they are, what they do, where they live). It’s the ‘liquid gold’ of the internet.
How You Learn
Our Blended Learning Approach to Digital, Ideation and Winning at Work
Our approach blends unique real-world industry experiences, expert masterclasses and how to win at work.
Our aim is to make you as employable as possible so you can achieve your creative career goals by understanding how to deliver your “A” game in interviews and demonstrate your potential. The course is lead by an experienced Curriculum Lead. In 2018 this was the awesome Lynette Murphy (of Bucks Ad School).
In 10 weeks you will cover digital marketing (theory and practice), creative thinking and the soft skills needed to succeed in the workplace. As the end of the course approaches the focus shifts to include interview practice and CV writing.
By the time you leave the course you will have:
- A good overview of the world of advertising and how the various elements of the ecosystem work together.
- A basic understanding of all the elements of digital marketing and advertising (and if you complete the work, a Google Certification)
- A network of contacts at big-name Agencies, Media Owners and Brands
- A better understanding of how to win in the world of work, your own strengths and what role/s you wish to pursue.
- A peer group to lean on.
- An industry mentor for a longer term support.
Our sponsors create a pool of roles just for graduates of our course so there is always the opportunity to gain an entry level role and begin your new career. If you aren’t the fit for one of these roles we support you, through our network, to find other suitable openings.
Our 2018 pilot resulted in 95% of those seeking work achieving a role in the industry 12 weeks after graduation.
Example Week
10am - 4pm daily (Wednesday is a Study Day that can be taken out of school)
| Monday | Tuesday | Wednesday | Thursday | Friday | |
|---|---|---|---|---|---|
| AM | Town Hall
(All Hands Meeting) |
Study Day | Experience Day at an Agency/Media Owner/Brand | ||
| Briefing and Introduction to Project | Social Media Masterclass Facebook | E.G. Visit to M&C Saatchi for the Day | Personal Branding Workshop | ||
| Lunch | |||||
| PM | Out and About on Project Work | Social Media Session | External Speaker/Project | ||
| Reflection |
